What Great Brands Do
The Seven Brand-Building Principles That Separate the Best from the Rest
Ranked #34 in Branding
How great organizations put their company's brand front and centerResearch suggests that only a small portion of companies practice brand-building the way great brands do. "What Great Brands Do" reveals how exceptional firms rely on a brand-as-business management approach in order to grow and succeed in tough economic climates, regardless of the size of their marketing budgets. This must-have guide distills their approach into seven guiding principles and best practices to provide a thoughtful and practical methodology for putting a company's brand in the driver's seat of the organization. more
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