Universal Principles of Design, Revised and Updated

125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

| 4.32 | 6,138 ratings and reviews

Recommended by Jane Pyle, Benjamin Humphrey, and 2 others. See all reviews

Ranked #6 in Design, Ranked #14 in Designer — see more rankings.

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now. Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual... more
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Reviews and Recommendations

We've comprehensively compiled reviews of Universal Principles of Design, Revised and Updated from the world's leading experts.

Jane Pyle Recommends this book

Benjamin Humphrey Essentially a reference book for product designers, the universal principles is a smartly curated and neatly presented guide to the key terms you'll come across as a designer, with examples and diagrams. A beautiful book. (Source)

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