Traversing the Traction Gap
Developing a Market-First Mindset to Engineer Your Go-To-Market Success
Ranked #48 in Lean Startup
Vision, groundbreaking ideas, total commitment, and boundless enthusiasm characterize most startups, but they require capital to go from promising product in a potential blockbuster category to scalable business. However scrappy they are, industry statistics show that more than 80 percent of all early-stage startups fail. Most can build a product, but the vast majority stumble when it comes time to take those products to market due to poor or non-existent "market engineering" skills. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive... more
Similar Books
If you like Traversing the Traction Gap, check out these similar top-rated books:
