The Ultimate Sales Letter

Attract New Customers. Boost Your Sales

Recommended by Cristian-Dragos Baciu, and 1 others. See all reviews

Ranked #17 in Copywriting, Ranked #72 in Pitchingsee more rankings.

Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:

Completely updated text and examples
Great headline formulas
New exercises to spark creativity
The best way to use graphics
more

Reviews and Recommendations

We've comprehensively compiled reviews of The Ultimate Sales Letter from the world's leading experts.

Cristian-Dragos Baciu I'd just go with something that's a bit of a more light read, like Dan Kennedy's Ultimate Sales Letter, or Joe Sugarman's The Adweek Copywriting Handbook. Either one of these will give you a solid building block that you can then expand upon with the more advanced courses, like Breakthrough Advertising, or Clayton Makepeace's Ultimate Desktop Copycoach. (Source)


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