The Service Startup

Design Thinking gets Lean

Ranked #92 in Lean Startup

A practical guide to integrate Service Design Thinking and Lean Startup in the service era.

"Pinheiro will inspire you to think differently about business, design, education, and - perhaps most importantly - the way you work every day."
- Kerry Bodine, co-author of Outside In: The Power of Putting Customers at the Center of Your Business

"In this book, Tenny offers some extremely valid and hard-hitting criticism regarding the ideals surrounding the dictate of building a Minimum Viable Product. Agreed on many fronts but I found his reinvention of these principles...
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