The Product Manager's Survival Guide, Second Edition

Everything You Need to Know to Succeed as a Product Manager

Ranked #65 in Manufacturing, Ranked #78 in Product Managementsee more rankings.

Advance in your product management career and create innovative products that customers love!


Regardless of industry or sector, to compete in today's business world, product managers must understand how their customer's preferences change, how technology evolves, and how anticipate what competitors might do. Regardless of industry, you need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of The Product Manager's Survival Guide brings you fully up to...
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