The Loyalty Effect

The Hidden Force Behind Growth, Profits, and Lasting Value

Ranked #69 in Customer Service

The business world seems to have given up on loyalty: many major corporations now lose-and have to replace-half their customers in five years, half their employees in four, and half their investors in less than one. Fred Reichheld's national bestseller The Loyalty Effect shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy. Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. He makes a powerful economic case for... more

Similar Books

If you like The Loyalty Effect, check out these similar top-rated books:


Learn: What makes Shortform summaries the best in the world?