Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and... more
Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.
Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.
Packed with concrete examples of what to do, how to do it and when less
Reviews and Recommendations
We've comprehensively compiled reviews of The Four Steps to the Epiphany from the world's leading experts.
Neal O'Gorman I must confess that I did not actually read the full book. I did read one particular summary which really helped me think about building a startup in a very different way. Having spent much of time before starting my second business as a product manager, the advice ensured a more customer-centric rather than product-centric approach. (Source)
Matthieu David-Experton Question: What books would you recommend to young people interested in your career path? Answer: I would recommend the following ones: The Hard Thing About Hard Things Who? How to recruit A players Les Cles du futur by Jean Staune (in French) All the books written by Peter Drucker (The Essentials of Drucker) The 4 steps to the Epiphany by Steve Blank Freakonomics The books by Jack Welsh (especially for French people as it is somewhat contrarian to their education) (Source)
Craig Pearce If you are reading to learn skills that can be implemented in your startup, I’d recommend The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful by Eric Reis and actually avoid its predecessor The Four Steps to the Epiphany: Successful Strategies for Products That Win by Steve Blank until later in your career. (Source)