The End of Fashion

How Marketing Changed the Clothing Business Forever

Ranked #17 in Fashion, Ranked #91 in Retail

The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider... more

Similar Books

If you like The End of Fashion, check out these similar top-rated books:


Learn: What makes Shortform summaries the best in the world?