The Copywriter's Handbook
A Step-by-Step Guide to Writing Copy That Sells (4th Edition)
Ranked #86 in Copywriting
The classic guide to copywriting, now in an entirely updated fourth edition
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention--and sell more products.
Among the tips revealed:
* 8 headlines that work--and how to use them more
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention--and sell more products.
Among the tips revealed:
* 8 headlines that work--and how to use them more
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