The Cluetrain Manifesto

The End of Business as Usual

| 4.01 | 3,996 ratings and reviews

Recommended by Ev Williams, Bogdana Butnar, Dragos Novac, and 3 others. See all reviews

Ranked #62 in Internet, Ranked #72 in Social Media

Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings.The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact. less
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Reviews and Recommendations

We've comprehensively compiled reviews of The Cluetrain Manifesto from the world's leading experts.

Ev Williams Co-Founder/Twitter, CEO/MediumRecommends this book

Bogdana Butnar Interestingly, it was not a book per se but it was a piece of writing which redefined my career. I read the Cluetrain manifesto early on and thought "boy, the internet sure sounds like something that's going to change the world in the best way possible" so that's what got me interested in digital, tech and virtual spaces and I've never wanted to step out of that area since then. (Source)

Dragos Novac Then, again when I was younger, at the beginning of 2000s, Seth Godin’s Purple Cow and The Cluetrain Manifesto were two pieces of work I’d always refer to, as well as Eric Ries’ The Lean Startup, later on when I was looking at how to become a better tech entrepreneur. (Source)

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