The Beckham Experiment

How the World's Most Famous Athlete Tried to Conquer America

Recommended by Andrei Markovits, and 1 others. See all reviews

Ranked #26 in Soccer

In 2007, David Beckham, the golden boy of soccer, shocked the international sports world when he signed a five-year contract with an American team, the Los Angeles Galaxy. Under the direction of his manager, Simon Fuller, the mastermind behind American Idol and the Spice Girls, Beckham was ready for a monumental challenge and a risky adventure–ready, as Fuller put it, to earn his stripes Stateside. Could he pull off what no player had ever accomplished (including Pelé in the 1970s) and transform soccer into one of the most popular spectator sports in America? It was a bold experiment:... more

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Andrei Markovits There is still this ambivalence towards the sport in the US, despite the fact that Beckham is determined to try and up association football’s status in the States. (Source)

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