That Will Never Work

The Birth of Netflix and the Amazing Life of an Idea

Ranked #34 in Corporate Finance, Ranked #41 in Venture Capitalsee more rankings.

In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company-all revealed by co-founder and first CEO Marc Randolph.
Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought-leveraging the internet to rent movies-and was just one of many more and far worse proposals,...

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We've comprehensively compiled reviews of That Will Never Work from the world's leading experts.

Dharmesh Shah Really enjoying the book "That Will Never Work" from one of the founders of Netflix. Really insightful and interesting read on the life of an idea. By @mbrandolph Recommended: (Source)

The CEO Library Community (through anonymous form) One of the best 3 books I've read in 2019 (Source)

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