Start with No

The Negotiating Tools That the Pros Don't Want You to Know

Recommended by Joe Mansueto, and 1 others. See all reviews

Ranked #16 in Negotiation

Start with No offers a contrarian, counterintuitive system for negotiating any kind of deal in any kind of situation--the purchase of a new house, a multimillion-dollar business deal, or where to take the kids for dinner.

Think a win-win solution is the best way to make the deal? Think again.

For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your...
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Reviews and Recommendations

We've comprehensively compiled reviews of Start with No from the world's leading experts.

Joe Mansueto Jim Camp offers easy-to-apply strategies to help make you a more effective negotiator. You’ll learn techniques that you can use immediately to improve your negotiating skills by reading this book. (Source)


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