Social Media Roi

Managing and Measuring Social Media Efforts in Your Organization

Recommended by Jeff Gibbard, and 1 others. See all reviews

Ranked #42 in Social Media, Ranked #73 in Social Media Marketingsee more rankings.

"Blanchard is demanding. He won't allow you to flip through this book, nod your head, and leave. If you're in, you're going to have to invest to get your rewards." --Chris Brogan, president of Human Business Works "Social media isn't inexpensive; it's different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In "Social Media ROI," Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It's about time."--Jay... more

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Jeff Gibbard One of the five books Jeff recommends to young people interested in his career path. (Source)

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