Rocket Fuel

The One Essential Combination That Will Get You More of What You Want from Your Business

Recommended by Brian Scudamore, and 1 others. See all reviews

Ranked #21 in Operating System

Discover the vital relationship that will take your company from "What’s next?" to "We have liftoff!"

Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald’s. It worked for Ford. It can work for you.

From the author of the bestselling Traction, Rocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your...

Reviews and Recommendations

We've comprehensively compiled reviews of Rocket Fuel from the world's leading experts.

Brian Scudamore Founder & CEO/1-800-GOT-JUNK?When it’s time to scale up in business, you have to let go of control and find someone who can even out your flat spots. For example, I’m not good at operationalizing vision — I need people who have those skills. I hired our COO Erik Church because he’s the yin to my yang; he takes blue-sky dreams and turns them into reality. Rocket Fuel is about how partnering with the right people can make you a stronger leader so your business can grow. (Source)

Similar Books

If you like Rocket Fuel, check out these similar top-rated books:

Learn: What makes Shortform summaries the best in the world?