Rip It Up
The Specialty Records Story
Ranked #58 in Records
Launched by legendary music industry executive Art Rupe in the mid-1940s, the Los Angeles-based Specialty Records emerged as one of the most important independent labels for African-American music in the twentieth century. Recognizing that competing with major record companies was a losing battle, Rupe headed to Central Avenue, the center of L.A.’s black community, where he spent $200 on what were then known as “race records.” He carefully analyzed each, developing his own formula for a
successful venture.
Soon, Specialty was scoring R&B hits with artists such as Roy... more
successful venture.
Soon, Specialty was scoring R&B hits with artists such as Roy... more
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