Quench Your Own Thirst

Business Lessons Learned Over a Beer or Two

Ranked #48 in Beer

Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career.

In 1984, it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others scoffed at Jim Koch’s plan to leave his consulting job and start a brewery that would challenge American palates, he chose a nineteenth-century family recipe and launched Samuel Adams....
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Reviews and Recommendations

We've comprehensively compiled reviews of Quench Your Own Thirst from the world's leading experts.

Tony Hsieh CEO/Zappos.comQuench Your Own Thirst is a frosty mug full of sound advice for turning passion into a great business. (Source)

Sam Calagione Jim Koch has opened a lot of doors for craft breweries like mine who have succeeded based on the premise of challenging the status quo. Every entrepreneur and aspiring entrepreneur will find useful and sage advice between the covers of Quench Your Own Thirst -- and Jim’s personality, wisdom and sense of humor come through in his writing as crystal clear as a pint of Sam Adams Lager (Source)

Bill Hambrecht Like Steve Jobs, Bill Gates, Larry Ellison, and the other greats, Jim Koch's entrepreneurial journey is motivated by a deep commitment to making superb products and building a unique culture that reinforces innovation and risk-taking. This book tells a compelling story about how he did it. The lessons will be invaluable for anyone starting a business or building a career. (Source)

John Paulson For me, Sam Adams was not only the best beer I've ever tasted but also the best investment I ever made. (Source)


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