Predictive Analytics

The Power to Predict Who Will Click, Buy, Lie, or Die

Ranked #38 in Data Science, Ranked #43 in Big Datasee more rankings.

"Mesmerizing & fascinating..." -- The Seattle Post-Intelligencer

"The Freakonomics of big data." --Stein Kretsinger, founding executive of

Award-winning - Used by over 30 universities - Translated into 9 languages

An introduction for everyone. In this rich, fascinating -- surprisingly accessible -- introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on...

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