Paul Rand

A Designer's Art

Recommended by Kimberly Gloria Choi, and 1 others. See all reviews

Ranked #39 in Graphic Design, Ranked #71 in Design

Graphic Design which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups is not good design if it is irrelevant.

Graphic design which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates is not good design if it does not...

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Kimberly Gloria Choi When asked what books she would recommend to youngsters interested in her professional path, Kimberly mentioned A Designer's Art. (Source)


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