My Life In Advertising; Scientific Advertising

Ranked #26 in Advertising, Ranked #29 in Copywritingsee more rankings.

Book may have numerous typos, missing text, images, or index. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. 1917. Excerpt: ... Chapter Seventeen SCIENTIFIC ADVERTISING THROUGH a book I wrote my name has become connected with "Scientific Advertising." That is, advertising based on fixed principles and done according to fundamental laws. I learned those principles through thirty-six years of traced advertising. Through conducting campaigns on some hundreds of different lines. Through comparing on some lines, by keyed returns, thousands of... more

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We've comprehensively compiled reviews of My Life In Advertising; Scientific Advertising from the world's leading experts.

Andrew Chen General Partner/Andreessen HorowitzRecommends this book

Seth Godin Author, Marketer, EntrepreneurVery old, very good. If you're doing any advertising, you have a professional obligation to read this. (Source)

Garrett Moon Ogilvy On Advertising by David Ogilvy and My Life In Advertising by Claude Hopkins for old-school marketing smarts. (Source)

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