More Mr. Product

The Art of the Advertising Character from the 1960s and Beyond

Ranked #37 in Logo Design

In More Mr. Product, you’ll meet the newest, hippest and , grooviest characters of the 1960s, ‘70s, and beyond. This vibrant, colorful tribute to pop culture introduces the readerus to icons such as Cap’n Crunch, Goofy Grape, Chokey the Smog Dog, and hundreds more.

Citing more than twenty-five significant historical events and their influence on design, this clever compendium of commercial art profiles the origination of the characters in popular culture, and offers fascinating insights on the evolution of commercial design. Far- out faces and a host of expertly curated...
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