Maximize the Middle

A Playbook to Get from Start to Finish

Entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups Scott Belsky believes we focus too much on the start and the finish of any project, ignoring the most important part--the messy middle--where success is truly determined.

Creating something from nothing is a volatile journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood.

Reviews and Recommendations

We've comprehensively compiled reviews of Maximize the Middle from the world's leading experts.

Joe Gebbia Co-founder/AirbnbStarting a new venture is like jumping off a cliff and sewing a parachute on the way down. This book is the parachute. (Source)

Seth Godin Author, Marketer, EntrepreneurScott Belsky is a master of generous work worth doing. The Messy Middle will help you see that you have more control than you dare to admit, and the ability to make a difference if you care enough. (Source)

Alexis Ohanian Co-founder/RedditThis is required reading for founders. Experienced entrepreneurs all know this period Scott refers to as 'the messy middle' and a few of us have worked our way out of it, but this is the first time I've seen an expert—both as a founder and as an investor—break down in such detail just how to endure, optimize, and make it through. (Source)

Todd Henry This new one by Scott Belsky is one of my favorite business books of the past 10 years. Honest, humble, vulnerable, and precise. If you do complex work (don’t we all?) pre-order it. Now. Getting ready to interview him for the show. (Source)

Ryan Carson This is such a great book. Highly recommend it! (Source)

Chris Fralic See ⁦@scottbelsky⁩ in Philly 11/29. The Messy Middle is a fantastic book, and Scott has a really unique perspective going from scrappy Founder to one of the best Angel Investors ever to Chief Product Officer at Adobe (Source)

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