Marketing to Mindstates
The Practical Guide to Applying Behavior Design to Research and Marketing
Ranked #50 in Consumer Behavior
Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors-a process called Behavior Design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this... more
Similar Books
If you like Marketing to Mindstates, check out these similar top-rated books:
