Marketing Management

Philip Kotler and Kevin Lane Keller | 4.19 | 5,026 ratings and reviews

Ranked #35 in Marketing, Ranked #77 in Social Media Marketing

This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning. less

Buy on Amazon

Similar Books

If you like Marketing Management, check out these similar top-rated books:

Learn: What makes Shortform summaries the best in the world?

Learn More