Marketing Channel Strategy
Ranked #99 in Distribution
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.
Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
This program will provide a better teaching and learning experience--for you and your students. Here's how:
Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing... more
Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
This program will provide a better teaching and learning experience--for you and your students. Here's how:
Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing... more
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