Losing the Signal

The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry

Recommended by Erik Martin, and 1 others. See all reviews

Ranked #45 in Business Ethics, Ranked #57 in Silicon Valley

It was a classic modern business story: two Canadian entrepreneurs build an iconic brand that would forever change the way we communicate. From its humble beginnings in an office above a bagel store in Waterloo, Ontario, BlackBerry outsmarted the global giants with an addictive smartphone that generated billions of dollars. Its devices were so ubiquitous that even President Barack Obama favoured them above all others. But just as it was emerging as the dominant global player, BlackBerry took a dramatic turn.

Losing the Signal is the riveting, never-before-told story of one...
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Reviews and Recommendations

We've comprehensively compiled reviews of Losing the Signal from the world's leading experts.

Erik Martin It's a gripping and well-told reminder of how fast habits and technologies change, especially for companies at the top. (Source)


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