Lean Customer Development

Building Products Your Customers Will Buy

Recommended by Thomas Graziani, and 1 others. See all reviews

Ranked #23 in Lean Startup, Ranked #25 in Econometricssee more rankings.

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research--before you waste months and millions on a product or service that no one needs or wants.

With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire...

Reviews and Recommendations

We've comprehensively compiled reviews of Lean Customer Development from the world's leading experts.

Thomas Graziani I am currently reading two business books: Radical Candor by Kim Scott which I expect can help me build better relationships with my colleagues, and Lean Customer Development by Cindy Alvarez which helps me have more open conversations with clients and better define our product roadmap. (Source)

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