Lateral Thinking

Creativity Step by Step

Ranked #2 in Lateral Thinking, Ranked #62 in Creativitysee more rankings.

The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a "vertical" mode of thought to tap the potential of lateral thinking. less

Reviews and Recommendations

We've comprehensively compiled reviews of Lateral Thinking from the world's leading experts.

Faisal Amin I believe reading is a habit that must be inculcated irrespective of the career paths. Below mentioned are a few of my favourites that can hopefully bring wisdom to aspiring entrepreneurs. Lateral thinking by Edward de Bono 7 habits of highly effective people by Stephen R. Covey The lean startup by Eric Ries Rich Dad Poor Dad by ‎Robert Kiyosaki Freakonomics by Stephen J. Dubner and Steven Levitt (Source)

Andra Zaharia While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read [...] Lateral Thinking. (Source)

Tudor Mihailescu Beyond communication, CFO needs to learn to influence effectively, get people to contribute so that they buy in. Again, this is a vast space, some of my personal favourites being Who Moved My Cheese (Johnson), Lateral Thinking (de Bono), The Art of Asking (Palmer). (Source)

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