It's Not How Good You Are, It's How Good You Want To Be
Recommended by Casey Neistat, and 1 others. See all reviewsRanked #15 in Advertising, Ranked #51 in Graphic Design — see more rankings.
It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.
The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life.
This uplifting and humorous little book provides a unique insight into the... more
The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life.
This uplifting and humorous little book provides a unique insight into the... more
Reviews and Recommendations
We've comprehensively compiled reviews of It's Not How Good You Are, It's How Good You Want To Be from the world's leading experts.
Casey Neistat Founder/368 Creative SpaceThe reason why I gift [this book] is because you can read it in 40 minutes. (Source)
Rankings by Category
It's Not How Good You Are, It's How Good You Want To Be is ranked in the following categories:
- #77 in Copywriting
- #55 in Creative
- #66 in Creativity
- #63 in Product Design
Similar Books
If you like It's Not How Good You Are, It's How Good You Want To Be, check out these similar top-rated books:
