Inside the Tornado
Marketing Strategies from Silicon Valley's Cutting Edge
Ranked #65 in Sales Management, Ranked #91 in Product Management
"The chasm is where high-tech fortunes are lost... the tornado is where they are made."-- Steve Jobs, Founder & CEO, Next Computer, Inc.
Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hyper-growth markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning and organizational leadership.
Moore's most... more
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Steve Jobs Founder/AppleRecommends this book
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