Inside the Tornado

Marketing Strategies from Silicon Valley's Cutting Edge

Ranked #65 in Sales Management, Ranked #91 in Product Management

"The chasm is where high-tech fortunes are lost... the tornado is where they are made."-- Steve Jobs, Founder & CEO, Next Computer, Inc.

Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hyper-growth markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning and organizational leadership.

Moore's most...

Reviews and Recommendations

We've comprehensively compiled reviews of Inside the Tornado from the world's leading experts.

Steve Jobs Founder/AppleRecommends this book

Steve Blank Recommends this book

Ken Norton Recommends this book

Similar Books

If you like Inside the Tornado, check out these similar top-rated books:

Learn: What makes Shortform summaries the best in the world?