Humanizing Big Data

Marketing at the Meeting of Data, Social Science & Consumer Insight

Ranked #76 in Data Mining

Between tweets, likes, comments, blogs, videos and images, today’s customer is estimated to generate 2.5 quintillion bytes of data per day. How can marketers utilize the ever-increasing amount of data to better understand and interact with their customers?
 
This book offers advice on how to interpret and incorporate data into an organization’s overall marketing strategy. It is designed to help marketers improve customer relationships, enhance the targeting of their marketing efforts, align marketing activities with ultimate goals and objectives, and gain insight into the...
more

Similar Books

If you like Humanizing Big Data, check out these similar top-rated books:


Learn: What makes Shortform summaries the best in the world?