How to Launch a Brand (2nd Edition) – Your Step-By-Step Guide to Crafting a Brand

From Positioning to Naming and Brand Identity

Ranked #86 in Logo Design, Ranked #87 in Branding

This book will guide you through the steps necessary to build a brand from the ground up. Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and--obviously, since you just launched a new offering--you have no legacy or advocates?

The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you...
more

Similar Books

If you like How to Launch a Brand (2nd Edition) – Your Step-By-Step Guide to Crafting a Brand, check out these similar top-rated books:


Learn: What makes Shortform summaries the best in the world?