Hard Landing
Recommended by Matt Calkins, and 1 others. See all reviewsIn this updated paperback edition of a "rich, readable, and authoritative" Fortune) book, Wall Street Journal reporter Petzinger tells the dramatic story of how a dozen men, including Robert Crandall of American Airlines, Frank Borman of Eastern, and Richard Ferris of United, battled for control of the world's airlines. 416 pp. Radio drive-time pubilcity. 20,000 print.
From the Trade Paperback edition. less
From the Trade Paperback edition. less
Reviews and Recommendations
We've comprehensively compiled reviews of Hard Landing from the world's leading experts.
Matt Calkins I grabbed a bunch of books because I was writing a board game on building an airline in the 1930s. The dependence on experienced labor, and thus the vulnerability to strikes; the dependence on the cost of fuel, an enormous input that fluctuates; and nationalism, the fact that nations subsidize their airlines—these factors make the airline industry so vulnerable. (Source)
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