Guerrilla Marketing

Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

| 4.11 | 5,149 ratings and reviews

Recommended by Drew Houston, Pat Walls, Robert Hajnal, and 4 others. See all reviews

Ranked #37 in Marketing, Ranked #52 in Retailing — see more rankings.

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips...
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Reviews and Recommendations

We've comprehensively compiled reviews of Guerrilla Marketing from the world's leading experts.

Drew Houston CEO/Dropbox[About] how do you get attention and users for your product if you have no money? The tactic of putting a video on Hacker News or creating a viral video, that was a seed that was planted by reading [this book]. (Source)

Pat Walls One of the best marketing books out there, and looking back - it was way before it's time. (Source)

Robert Hajnal When I want to build something from 0 to 1, I’ll read books that help me brush my idea. I think that Jay Conrad's Guerrilla Marketing and Gary Vaynerchuk's videos were the best tips that helped me. (Source)

Bogdana Butnar I thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written. (Source)

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