Groundswell
Winning in a World Transformed by Social Technologies
Recommended by Jeff Gibbard, and 1 others. See all reviewsRanked #20 in Social Media
Li and Bernoff define 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This research based book will not only identify the emerging components of this shift, but will also help companies build their businesses around it. less
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Jeff Gibbard There are five books that, when taken together, form the majority of my perspective on business: [...] Groundswell. (Source)
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