Forties Fashion

From Siren Suits to the New Look

Ranked #78 in Fashion History

Here is a definitive look at fashion in the 1940s—from French style under the Occupation and the “make do and mend” approach to wartime clothing shortages through the development of faux fabrics, the rise of American fashion houses, and the New Look of the post- war period.



The illustrations reveal the wide range of fashions and styles from the 1940s in North America, Europe, Australasia, and Japan. The lively text by fashion specialist Jonathan Walford details how fashion was considered not a frivolity but an aesthetic expression of circumstances in the 1940s. While...
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