Fascinate
Unlocking the Secret Triggers of Influence, Persuasion, and Captivation
Ranked #62 in Persuasion
What triggers fascination, and how do companies, people, and ideas put those triggers to use?
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust. more
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust. more
Reviews and Recommendations
We've comprehensively compiled reviews of Fascinate from the world's leading experts.
Vinod Khosla Co-Founder/Sun MicrosystemRecommends this book
Vinod Khosla Co-Founder/Sun MicrosystemRecommends this book
Similar Books
If you like Fascinate, check out these similar top-rated books:
