Engage

Mark Cuban Entrepreneur / Shark TankIt's no longer an era of business as usual. Executives and entrepreneurs must embrace new media in order to not only compete for the future, but for mind share, market share, and, ultimately, relevance. This book helps you engage. Without it, you're competing for second place. (Source)

Tony Hsieh CEO/Zappos.comAffinity is personal and emotional. Without personifying the company and what it symbolizes, it's difficult for customers to connect with your brand. The concepts from this book can help your brand engage in a way that inspires communities to extend your message, promise, and reach. (Source)

Jeff Gibbard One of the five books Jeff recommends to young people interested in his career path. (Source)

Craig Newmark Social media is changing everything about the way people relate socially, in commerce, and in politics. Engage! gets you up to date regarding current trends and technology, and shows you how to build a serious social media strategy. It's the real deal. (Source)