Email Marketing Rules
Checklists, Frameworks, and 150 Best Practices for Business Success
Ranked #75 in Digital Marketing
Email marketing's power is matched only by how incredibly misunderstood it is.
Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success.
Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you...
Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying... more
Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success.
Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you...
Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying... more
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