Digital Marketing Strategy
An Integrated Approach to Online Marketing
Ranked #23 in Digital Marketing, Ranked #45 in Marketing Strategy — see more rankings.
Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide,
Digital Marketing Strategy
. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.
Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline... more
Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline... more
Rankings by Category
Digital Marketing Strategy is ranked in the following categories:
- #77 in Retail
- #86 in Social Media Marketing
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