Designing Brand Identity
An Essential Guide for the Whole Branding Team
Recommended by Kimberly Gloria Choi, and 1 others. See all reviewsRanked #28 in Branding
Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.
3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results.... more
3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results.... more
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Kimberly Gloria Choi When asked what books she would recommend to youngsters interested in her professional path, Kimberly mentioned Designing Brand Identity. (Source)
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