Creative Selection

Inside Apple's Design Process During the Golden Age of Steve Jobs

Recommended by Patrick Thornton, and 1 others. See all reviews

Ranked #59 in Product Design, Ranked #90 in Silicon Valley

An insider's account of Apple's creative process during the golden years of Steve Jobs.

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years the Steve Jobs era--the Golden Age of Apple.

Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground...

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Patrick Thornton @kocienda @jgulden @DanHigbie @mayli Read the book and loved it. Is the idea of outsourcing product work to a designated product manager antithetical to building great products at Apple? (Source)

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