Creating a Brand Identity: A Guide for Designers

(Graphic Design Books, Logo Design, Marketing)

Ranked #7 in Logo Design, Ranked #29 in Brandingsee more rankings.

Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design.

This bestselling book is ideal for students, professionals and agencies working in the fields of:

• Graphic Design
• Branding
• Brand Management
• Advertising
• Marketing
• Communications

Authored by design and branding expert, Catharine Slade–Brooking, Creating a Brand Identity includes exercises and examples that...
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