Consumer Behaviour

Ranked #44 in Consumer Behavior

In this highly practical and engaging textbook, Szmigin and Piacentini provide the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research have an impact on today's marketing professionals.

The latest behavioral, psychological, and sociological approaches are presented alongside emerging techniques, such as the analysis of big data, integrating digital experiences, and the continuing importance of conscious consumption. Theory is set firmly in context for students through extended cases and extensive use of...
more

Similar Books

If you like Consumer Behaviour, check out these similar top-rated books:


Learn: What makes Shortform summaries the best in the world?