Consumer Behavior and Culture
Consequences for Global Marketing and Advertising
Ranked #69 in Consumer Behavior
Marieke de Mooij's new edition of
Consumer Behavior and Culture
continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy.
This edition has been updated to include:
An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of... more
This edition has been updated to include:
An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of... more
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