Competing Against Luck

Ranked #28 in Consumer Behavior, Ranked #82 in Product Managementsee more rankings.

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.

How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of...

Reviews and Recommendations

We've comprehensively compiled reviews of Competing Against Luck from the world's leading experts.

Ken Norton Recommends this book

Amir Salihefendic Recommends this book

Chris Oliver As for my favorite business book, I'd probably say Competing Against Luck. It talks about the "Jobs to be Done" mindset when you're thinking about why your customers buy your product. I found that it puts you in the right mindset to understand the perspective of your customers so you can serve them better. It's surprisingly hard to understand the reasons why people buy things and this book helps you look at it from a much better angle. (Source)

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