Competing Against Luck
Ranked #28 in Consumer Behavior, Ranked #82 in Product Management — see more rankings.
How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of... more
Reviews and Recommendations
We've comprehensively compiled reviews of Competing Against Luck from the world's leading experts.
Ken Norton Recommends this book
Amir Salihefendic Recommends this book
Chris Oliver As for my favorite business book, I'd probably say Competing Against Luck. It talks about the "Jobs to be Done" mindset when you're thinking about why your customers buy your product. I found that it puts you in the right mindset to understand the perspective of your customers so you can serve them better. It's surprisingly hard to understand the reasons why people buy things and this book helps you look at it from a much better angle. (Source)
Rankings by Category
Competing Against Luck is ranked in the following categories:
- #87 in Business Strategy
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