Co-Opetition
Ranked #27 in Game Theory, Ranked #71 in Negotiation
Now available in paperback, with an all new Reader's guide, "The New York Times" and "Business Week" bestseller "Co-opetition" revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, "Co-opetition" is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. "Co-opetition" is a pioneering, high profit means of leveraging business relationships.Intel, Nintendo, American Express, Nutrasweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition not only to... more
Similar Books
If you like Co-Opetition, check out these similar top-rated books:
