Buyology
Truth and Lies About Why We Buy and the New Science of Desire
Ranked #23 in Consumer Behavior, Ranked #29 in Retail — see more rankings.
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?
In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos,... more
In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos,... more
Rankings by Category
Buyology is ranked in the following categories:
- #37 in Advertising
- #97 in Behavioral Psychology
- #42 in Branding
- #29 in Marketing
- #56 in Retailing
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