Age Of Propaganda

The Everyday Use And Abuse Of Persuasion


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Timothy Ferriss Author & EntrepreneurRecommends this book

Ramit Sethi If you understand principles, you can create tactics. If you are dependent on perishable tactics, you are always at a disadvantage. This is why Ramit studies behavioral psychology and the elements of persuasion that appear hardwired. One of his most gifted books is Age of Propaganda by Anthony Pratkanis and Elliot Aronson, and his favorite copywriting book is an oldie: The Robert Collier Letter Book, originally published in 1931. (Source)


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